How to collect email addresses like a pro: 22 surprisingly simple tips for beginners
Email is a powerful digital marketing tool, requiring a quality subscriber list, achievable through various tactics like simple signup forms or lead magnets. [ more ]
7 tips for using marketing automations to drive leads | MarTech
Using marketing automation software can help streamline processes, increase productivity, and capture more leads by creating adaptive automations that respond to audience behavior. [ more ]
Why performance branding is at the frontier of B2B marketing
Lead generation is often prioritized in B2B marketing, but a more balanced approach that incorporates performance branding can lead to longer-term success.
The B2B customer journey has become more complex, requiring marketers to optimize each stage to find the right balance between short-term sales activation and brand consideration.
Instead of solely focusing on lead generation, marketers should optimize campaigns to stimulate 'category entry points' throughout the marketing funnel. [ more ]